Marketing
Career Rehabilitation
- Public relations & event companies
- Research & development companies
- Media outlets
- Hotel establishments
- Public organizations
- Financial companies
- Publishing houses
- Consulting firms
- Multinational companies
- Advertising agencies
Points of Excellence
- Teaching by instructors with experience from major companies and advertising agencies
- Specialized seminars in economics, management, and public relations
- Internships with leading partner organizations, alongside experienced and renowned professionals
- Hands-on creation of real products and services from scratch
- Realistic student projects in collaboration with other specialties of the school
- Internships with major companies and advertising agencies
- Educational visits to companies, advertising agencies, chambers of commerce, etc.
- Specialization in social media and viral marketing
- Participation in specialized conferences, keeping students up-to-date on the latest developments in the economy and advertising sectors
- Opportunity for internships abroad within the framework of the European Erasmus+ program
Courses
· Principles of Economic Theory
· Principles of Marketing
· Principles of Commercial Law
· Principles of Business Administration
· Principles of General Accounting
· Accounting Worksheets
· English Terminology of the Specialty
· Consumer Behavior
· Sales Organization and Management
· Basic IT Applications
· Professional Terminology in English
· Principles of Advertising & Social Media Management
· Services Marketing
· Public Relations – Communication – Business Ethics
· Retail Marketing
· Market Research & Marketing Management
· Human Resource Management
· Corporate Reputation Creation and Management (Branding)
· Conflict Management and Negotiation
· International Export Marketing
· Digital Marketing
· Marketing Information Systems
· Corporate Social Responsibility
· Innovation and Entrepreneurship
· Content Creation
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